COMMUNITY RESPONSE IN EFFORTS TO IMPROVE THE ECONOMY THROUGH THE SALTED FISH BUSINESS

Abstract

Poverty remains a persistent socio-economic issue in Aceh Province, particularly in coastal areas that possess untapped potential in the marine sector. One of the community-driven initiatives to improve economic well-being is the development of salted fish businesses. This study aims to examine community responses and efforts in enhancing the local economy through the salted fish industry in Lhokseudu, Gampong Layeun, Leupung Subdistrict, Aceh Besar District. Employing a qualitative research approach, data were collected through in-depth interviews, direct observation, and document analysis. The study involved key informants, including the village head (Keuchik), hamlet head, Tuha Peut (village council), community leaders, and local salted fish traders. The findings indicate that the salted fish business holds considerable potential for improving community livelihoods. However, several challenges hinder its development, including low levels of community participation, inadequate marketing strategies, and limited support in terms of training and access to capital. Moreover, the role of the village leadership in empowering and protecting small-scale entrepreneurs remains insufficient. This study highlights the need for increased community awareness regarding entrepreneurial self-reliance and calls for stronger institutional support from local governments through business facilitation programs, skill development initiatives, and policies that promote local economic growth. With more effective and targeted strategies, the salted fish industry could serve as a viable pathway toward poverty reduction and improved socio-economic welfare in Aceh’s coastal communities.